Passion 2025
The Opportunity
IllumiNations exists to see everyone, everywhere have access to the Bible in their heart language. In 2025, their goal wasn’t simply to raise dollars; it was to mobilize a rising generation and convert inspiration into action.
The Challenge
How do you engage a generation that’s often skeptical of traditional fundraising appeals? How do you create an appeal without sharing a broad and shallow message?
IllumiNations needed to design moments and giving opportunities that felt immersive, authentic, and worthy of a “yes.” The work required custom experiences that would activate generosity across diverse audiences, from 18-year-olds at Passion Conference to families at faith-based tours and events.
The Solution
Future City Now partnered with illumiNations to design and execute a year-long series of immersive experiences built to elevate the mission, activate generosity, and create momentum. We strategically embedded fundraising moments into marquee Christian concerts, conferences and events, clarifying the need and delivering compelling, well-timed calls to action that moved people to respond.
Long heading is what you see here in this feature section
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2025 Results
$9.8M+ raised
Through broad appeal experiences
$1.8M raised
From 30,000+ attendees (18-25 year-olds) — Passion 2025
20%+
Audience responses nightly — Tara-Leigh Cobble Tour
$100,000+ raised
In one afternoon — LO Sister Conference
Strategic Partnerships
Passion, Phil Wickham, Bible Recap/TLC, Sadie Robertson-Huff, and Lecrae
Movement-wide impact since 2021
108,000+
Givers mobilized
2.27M+
From 30,000+ attendees (18-25 year-olds) — Passion 2025
50,000+
Signed up for engagement programs
$43M+ raised
For Bible translation across 400+ events
$8.3M+ raised
Through 5 years of Passion Conference partnership alone
“Future City Now is more than a partner—they are a catalyst. With strategic clarity and bold creativity, they open mission potential and unlock new audiences. From the launch of the 12 Verse Challenge, they helped deliver both unprecedented engagement and response. Future City Now doesn’t just execute—they elevate, delivering measurable growth in mass fundraising and lasting mission impact.”
