Beyond A Billion Celebration
The Opportunity
As YouVersion approached one billion downloads, the opportunity was to turn a historic milestone into a global moment, uniting audiences worldwide through a live broadcast from Oklahoma City that celebrated impact and cast vision for the next billion.
The Challenge
A global broadcast spanning multiple time zones, languages, and cultures is challenging enough. But YouVersion faced a deeper strategic question: How do you celebrate a historic milestone without glorifying the organization?
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The Solution
Bobby Gruenewald and the YouVersion team engaged Future City Now to design and deliver an arena-scale celebration of the Bible’s historic moment in time. In partnership with outstanding organizations, we provided strategic, creative, and distribution leadership–gathering 13,000 people in person and reaching millions worldwide around the transformative power of God’s Word.
Long heading is what you see here in this feature section
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The Results
13,000
Live attendance
$2M+
Raised
100,000+
Unique livestream views
Primetime TV rebroadcast
Expanding the moment beyond the arena
First-ever live broadcast
Streamed directly through the YouVersion app itself
"When we started planning YouVersion’s one billion install celebration, we knew we didn’t want it to be about anything we’ve built. We wanted to create a moment to celebrate what God is doing through His Word around the world. Future City Now understood our heart from day one and helped us steward the moment well, bringing people together from across the global Church to shine a spotlight on the transformative power of Scripture."
